Churches have been using Facebook to connect with members and potential members for years. But with the ever-changing landscape of social media, it can be hard to keep up with the best ways to use Facebook to reach your audience.
After all, Facebook is constantly changing its algorithms and adding new features. And with over 2 billion active users, it’s more important than ever for churches to have a presence on the platform.
That’s why we’ve put together this guide on how churches can use Facebook to connect with their congregation and community. When done right, Facebook can be a powerful tool that can help churches connect with their congregation in various ways.
With that in mind, here are some tips on how to use Facebook to reach your church’s audience:
Don’t Miss Out on These Facebook Tips For Your Church
Tip #1: Set Up the New Facebook for Business (business.facebook.com)
Facebook recently announced some big changes coming to Pages, and one of the most exciting new features is the ability to set up a Facebook for Business page. This new page type will allow businesses to showcase their products and services, and connect with customers and fans in a more meaningful way.
To get started, simply go to business.facebook.com and create a new Page. You’ll be able to choose from a variety of templates, depending on the type of business you have, and then start adding content.
Some of the features you can take advantage of with a Facebook for Business page include:
- A dedicated News Feed where you can share updates, announcements, and special offers.
- The ability to showcase your products and services with beautiful photos and videos.
- A built-in booking system that makes it easy for customers to schedule appointments or make purchases.
- A Messenger widget so customers can easily get in touch with you.
So if you’re looking to take your church’s Facebook presence to the next level, be sure to set up a Facebook for Business page today!
Tip #2: Put a “Call to Action” On Your Cover Photo
Your church’s Facebook cover photo is prime real estate for promoting events, causes, or initiatives that your congregation cares about. By adding a simple call to action (CTA) to your cover photo, you can encourage your church’s Facebook followers to take action on something that’s important to your church.
Here are a few examples of CTAs that your church could use on its cover photo:
- “Sign up for our newsletter!”
- “Learn more about our mission trip to [location].”
- “Join us for our next worship service!”
Adding a CTA to your cover photo is a great way to engage your church’s Facebook followers and get them involved in what’s going on at your church.
Tip #3: Don’t Forget to Add Your Church’s Contact Information
This seems like a no-brainer, but you’d be surprised how many churches forget to include their address, phone number, and email address on their Facebook page. Make it easy for your congregation and community to get in touch with you by including your church’s contact information prominently on your page.
Tip #4: Make the Most of Your Content Using Pinned Posts
As a church, you have a lot of great content to share with your congregation and the world. But with the constant flow of information on Facebook, it can be tough to make sure that your content is seen by the people who matter most.
One way to ensure that your content is seen by your target audience is to use pinned posts. Pinning a post to the top of your page ensures that it will stay at the top of your page, regardless of how many new posts are added. This is a great way to make sure that your most important content is always front and center.
To pin a post to the top of your page, simply click the pencil icon in the top right corner of the post and select “Pin to Top of Page.” You can unpin a post at any time by clicking the pencil icon and selecting “Unpin from Top of Page.”
Remember, when you’re using pinned posts, it’s important to keep your audience in mind. Pinning content that is relevant and interesting to your target audience will help ensure that your content is seen and engaged with.
Tip #5: Catch More Attention by Adding Featured Videos
If you want to really catch people’s attention on your church’s Facebook page, then you should definitely consider adding featured videos. This is a great way to showcase some of the amazing things that are happening at your church, and it will definitely get people talking.
Just make sure that you choose videos that are high quality and really capture the essence of your church.
Tip #6: Boost Engagement by Setting Up a Facebook Group
Facebook groups are a great way to boost engagement and build community around your church. By setting up a group, you can create a space for members to connect with each other, share information, and stay up-to-date on church news and events.
The best part? Facebook group sends an alert to members whenever you make post, ensuring that your content will always have an audience.
The Bottom Line: The Importance of Maximizing Your Facebook to Build Your Church’s Community Online
By taking advantage of all that Facebook has to offer, you can reach out to potential members, build a strong online community, and ultimately grow your church.
Are you looking for help with marketing your church on Facebook? If so, ChurchCandy can help! We are a full-service social media marketing agency that specializes in helping churches grow their online presence.
We can help you create and manage a Facebook page for your church, as well as create and implement a social media marketing strategy that will help you reach your target audience. Contact us today to learn more about how we can help you market your church on Facebook!