Marketing is not just built for enterprises; nowadays, it is also crucial for churches. After all, you have to make sure that people know your existence for them to show up in more significant numbers. Should you fail to do so, the number of your members and followers will remain stagnant and lessen over time.
But how do you raise people’s knowledge of your church without coming off as overly promotional?
In this article, learn how to spread the word and develop your congregation for years with these five valuable marketing strategies.
1. Establish a Sales and Marketing Group for Your Church
Just like you would establish a group of people in charge of sales and marketing in a business, you need to do the same with your church. The team should consist of people who are well-versed in church operations and marketing strategies.
This way, they will be able to help you create relevant content as well as design interesting marketing strategies for your church.
2. Create a Website for Your Church Online
Aside from the official website of your church, you should also have several other websites for each congregation you have. If you have more than one, clearly define what each website or social media page is for.
Take note that even if you have SEO experts, it will still be vital to have a group of people responsible for marketing and online promotion for your church.
3. Establish Connections With Potential New Members
This is one of the most critical steps you need to take to ensure that your church will grow in numbers. Getting people to join your congregation is not easy, especially if you do not have much of a following yet.
Your best bet is to approach people by attending events they will most likely follow. If you have connections with any non-profit organization, you can try to get invited to their meetups and outreach programs.
4. Promote a Healthy Relationship With the Community
It is also a good idea for you to build a good relationship with the community around your church. This is because this is the best way for you to market your church to people within your community effectively.
By doing this, people will not just be able to see your church as a place of worship. They will also be able to see your church as an excellent place to ask for help when they need it the most.
5. Include Traditional Marketing Methods
Even though social media is an excellent way to get the word out about your church, you should not just stop there. You also need to ensure that you have a great marketing strategy for traditional marketing.
An excellent example is by designing brochures you can hand out when people come to your church. You can also have fliers and posters of your church displayed at strategic locations like your grocery stores or other establishments.
Conclusion
Church marketing is an essential aspect of marketing in general. You need to ensure that you continuously deliver a positive experience to the people. By doing so, you will be able to create a very positive relationship with the members and followers of your church.
Are you in search of a church marketing agency? Here at ChurchCandy, we assist pastors in expanding their congregations through digital marketing. You are welcome to organize a free strategy session with us to learn more about our strategies and evaluate whether or not they are a suitable fit for you and the ministry that you lead. Make sure to get in touch with us today!