You might find it easier than you thought to run church Facebook ads. You probably have a Facebook page and might post on it regularly. Maybe you’re getting some engagement; perhaps you’re not. Running paid Facebook ads is a great way to market your church and get the word out.
Here are four of the many ways you can benefit from running church Facebook ads:
1. You Can Focus on Relationship Marketing
One of the main benefits of running church Facebook ads is that it’s very relationship-oriented. It’s focused on getting people to engage with you, interact with your organization, and connect with your brand.
Facebook ads are a great way to build relationships with your community. You can set up ads to target your church members, or you can target people who are your target audience, whether or not they’re part of your church.
2. You Can Target People Outside Your Church
The great thing about Facebook ads is that there’s no limit to the number of people you can target. People in your church community are great, but it can be even better to target people in your area who don’t attend church.
You can target people based on age, gender, interests, and location with church Facebook ads. You can also target people based on their political affiliation or voting patterns; you can target people based on their job description or what they’re involved with in their town.
3. You Can Reach People Right Where They Are
With Facebook ads, you can reach people where they are. You can reach them outside of the church, or you can reach them inside the walls of your church. You can target people based on where they work or live or target them outside of church by using Facebook’s Lookalike and Custom Audiences tools.
Additionally, you can target people at certain times and days. You can target people on their birthdays. You can target people on Thursday afternoons and maybe get them in the church that day. You can target people the day before a holiday and maybe get them to your service that day.
4. You Can Measure and Track Your Results
The first benefit of running church Facebook ads is that it’s easy to measure and track your results. Whether you run ads on a small, local scale or a broader, global scale, Facebook has a ton of metrics that you can use to track your results and see what’s working and what isn’t.
And the great thing about Facebook ads is that you can easily see which ads are working and which aren’t. You can see what you’re getting for your money. You can make changes, tweak your message, and see how your results change. You can even set up alerts to tell you when your results are above or below a certain number.
Conclusion
Facebook ads can be very effective for your church. It’s easy to measure and track your results and find out what’s working and isn’t. Facebook ads are also a great way to get people in your church and your area to engage with your church.
At ChurchCandy, we help pastors grow their churches with Facebook ads. Before we start helping you get new visitors to your church, we want to get to know you and let you get to know us. Our strategy session is an opportunity for you to learn more about this process and figure out if this would be a good fit for you and your ministry. If you’re thinking about exploring advertising for churches, our podcast is the best way to begin with! Listen to it now!