Nowadays, almost everyone on the planet knows about social media platforms. Aside from businesses joining in, churches should also consider establishing their digital presence through social media.
Why should your church join social media, and how can social media help you boost engagement in the congregation? Keep reading to find out.
Why Should Your Church Be on Social Media?
Put simply, the purpose of a church is to spread the Gospel and help the less fortunate. Social media platforms are ideal for bringing people together for a good cause.
When you establish a social media presence, it will be much easier for you to:
- Promote your church’s activities
- Engage with people in your community
- Spread the Gospel
- Promote charitable activities from your church
- Start conversations
- Share new ideas to help change lives
- Showcase your church’s message
- Encourage people to join your church
Here are some church marketing tips to attract people to connect with your church’s accounts on social media.
1. Stay Consistent
Consistency is essential to maintaining your social media accounts. When you respond to people’s posts and comments, you’ll show them you’re serious about keeping your online presence.
Moreover, people will not keep track of your posts if you’re inconsistent with your posting schedule.
To keep your followers engaged and coming back for more, you should post on your social media accounts at least a couple of times a week. Remember, you should also answer your followers’ questions to demonstrate that you are listening to them. Make sure you have a set schedule for checking your accounts, too.
2. Utilize Social Media Advertising
Social media advertising can be a useful tactic for getting your message into the hands of the right audience. The good news is that church advertising through social media is not as expensive as you might think.
You can use paid ads to reach out to people who might be interested in your church’s programs. Make sure you choose the appropriate audience. If your ads are irrelevant to their interests, they’ll be a waste of money.
3. Encourage Comments, Likes, and Shares
Social media users are always looking for ways to spread their opinions about a certain topic. When people see a post they agree with, they’ll make their approval clear by clicking the like button or giving a positive comment about it. As a church, you should use this as an opportunity to speak to the hearts of your community.
When you respond to a positive comment, you’ll show the person that you are listening to their thoughts and appreciate their support.
What’s more, whenever you share a post that has received a lot of engagement, you’ll show your own followers that you’re speaking directly to them. This will encourage your audience to interact with your posts in the future.
4. Create Supportive and Informative Content
The information you post on your social media accounts should be relevant to your followers. As much as possible, you should portray yourself as a helpful team who wants to provide others with the information they need.
For example, if you’re providing lessons from the Bible, you can use a social media post to introduce each lesson. If you offer counseling services, you can post the schedule of upcoming events on each day.
5. Engage Through Multimedia
Nowadays, people would rather consume content that involves multimedia. They can take advantage of the images, videos, and other graphics you share on your social media posts.
Apart from boosting engagement, multimedia can help you attract more followers. You can easily publish your latest videos or photos on your account to educate, inform, or inspire, and you may even connect with new people that would join your church.
By establishing a social media presence for your church, you can reach out to people in your community. This will help your church gain new members, especially when you connect with people who are already interested in your programs.
Learn more about church social media management and other church growth strategies with ChurchCandy. We help pastors grow their church congregations by attracting new visitors through digital marketing. Contact us today to book a consultation.