As a church leader, it’s easy to get sucked into the day-to-day. You’re busy with serving, teaching, and leading. Marketing is probably the last thing on your mind. But, it can’t be ignored.
Flip this mindset by trying some of these practical tips to help your church use Facebook more effectively.
Here are seven tips for churches using Facebook.
Set Up Your Profile Properly
Your church’s Facebook profile reflects your church online. It’s your online face. If you want to project the right image, it’s imperative that you set up your profile properly. Here’s how to set up your profile:
- Have a complete, compelling mission statement.
- Use your real name.
- Add your address and phone number.
- Add your website.
- Include a link to whatever you’re currently using as a church app.
- Make sure you’re posting in the right category.
- Upload a profile picture.
- Add a cover photo that’s related to your church’s mission.
Focus on Facebook Engagement
By thinking of Facebook as an engagement platform, you’ll have an entirely different approach to posting content. Stop thinking of Facebook strictly as a marketing platform. Sure, it is a great way to promote your events, but it can be much more.
Most churches are missing the boat by posting only minimal engagement-oriented content to Facebook.
Share a Different Types of Posts
Many churches post the same types of content: Bible verses, inspirational quotes, motivational messages, and announcements. While you’ll need some of this, you don’t want all of this. Vary your Facebook posts by posting great articles you find that are related to your church’s mission, posting quotes from sermons, posting congregational announcements, and posting information about upcoming services. Keep it edgy and fun.
Post at the Right Times
One thing that many churches miss is the fact that there is a right time to post on Facebook. When you post is important. There’s a specific strategy for posting to Facebook. For example, you want to post immediately after a church service. People are ready to hear from you and engage with you at this time.
Show, Don’t Tell
One of the biggest mistakes churches make on Facebook is posting too much text. Facebook is not Twitter. You can’t get away with just a few words of content.
Posting too much text will not only bore your audience, it’s a waste of time. Instead, post photos or videos that illustrate what your church is doing. For example, don’t just tell people what you’re doing in your children’s ministry. Post a photo of your kids having fun at church. Don’t tell people that you had a great worship service. Post a video of your band, along with a short description.
Live streaming allows people who are unable to attend your live service to still experience it. If you host a small event, consider streaming it live on Facebook. Doing this gives your audience the chance to watch it from home.
Not only does this encourage your in-house audience to attend, but it gives your Facebook followers the power to give comments, ask questions, and start conversations during the event.
Streaming or recording a service also allows people to watch it later, or when they have time to reflect on the messages they heard.
Retarget People from Your Website
If you want to get more visitors to Facebook, then try retargeting visitors from your website. Retargeting allows you to show ads to people who visit your website.
Retargeting “works on the science of habit-forming.” It changes the way you think about your website. Instead of thinking about it in terms of likes, shares, and leads, you can retarget visitors from your site, who then become leads from Facebook.
Without question, using Facebook is a great way to get people in your church, but it also offers you a platform to connect with your existing audience.
These seven tips will help your church use Facebook more effectively. Remember, using Facebook can be a great way to engage with people, but only if you use it in the right way. Focus on posting content that encourages people to connect with your church.
Don’t know where to start? We can help you with that! At Church Candy, we offer professional church social media strategy for churches who want to take their Facebook presence to the next level. Let us create a social media marketing plan that’s targeted to your audience. Contact us to get started!