Managing the grant on Google ads for churches may appear daunting at first. After all, how will you suddenly spend $10,000 a month on advertisements?
The good news is that it isn’t overly challenging. Recognizing your target audience is more crucial than anything else, even if it takes some getting accustomed to it initially.
First, take some time to sit down and thoroughly plan a strategy. Adjust as you learn more about what works and doesn’t, or discover how you can work with a church marketing agency.
Know Who Your Target Market Is
Who would you like to contact? Targeting everyone is a great concept, but you must be careful. You’re wasting your ad credits on the other 90 if your church advertises to 100 people, but only 10 of them are a good fit for your church or its goals.
Take the time to get to know the people you’re trying to sell to. Consult your coworkers. Speak to the unchurched in your neighborhood. Find out what your target audience is most interested in and what they are most enthusiastic about. You’ll succeed more if you adapt your ads to your target market.
Make Campaigns Based on A Theme
Google encourages the establishment of themed ad groups and campaigns. Rather than creating a single ministry campaign, you may create a series of campaigns that target certain keywords, such as men’s ministry, youth’s ministry, and so on.
Additionally, managing your account in this manner allows you to evaluate better which types of ads do best in different locations. Different goals, such as expanding membership, donations, and volunteers, could be divided into different sections.
Create A Large Number of Ads For Each Campaign
Every campaign doesn’t have to be restricted to just one ad. Making multiple commercials for each campaign and rotating them is optimal. If you have a lot of ads, you’re more likely to attract more viewers. While one ad may not be effective, two others may be able to help you achieve your goals.
Create at least three or four commercials that communicate the goal. One ad for your church’s after-school ministry might declare, “Volunteers required.” Assist youngsters in determining the best course of action. “For more information, go to (church name).”
Be More Specific With Your Keywords
A wide phrase may communicate the incorrect message to the wrong people. You don’t want to waste your daily advertising money on ads that aren’t appropriate for your target group. For instance, the term “church” is far too broad.
Instead, use “church” and “your city” as keywords. To ensure that only parents and teens view your ads, replace “ministry” with “teen ministry.”
Google provides the Keyword Planner tool to assist your church in making the most of your Google grant for churches. In addition, Google provides tips on how to get the most out of the tool.
Use Geotargeting To Your Advantage
The first step is to use geo-targeting all of the time. Everyone who uses a Google AdWords grant, in reality, must employ geo-targeting. The idea is to limit the number of people who see your ads to those who reside close to your church.
After all, for someone in California, viewing ads for a church in Virginia would be valueless. You’ll have a higher click-through rate if people see your ads in your immediate neighborhood rather than folks worldwide.
Gain a Clearer Picture of Your Conversions
With Google Ads, you can see what happens when someone clicks on one of your ads. This tracking option is not enabled by default; however, it is strongly recommended that you do so. This is critical information for ensuring that your advertisements function properly. Do you know which of three commercials in a campaign that rotates is the most effective?
If you keep track of what happens, you can notice that ads 1 and 3 only have a 10% conversion rate, whereas ad 2 has a 65% conversion rate. Now that you know this, you may organize your other ads to be more like ad 2.
Finally, be aware of the unique and practical goals of your church. Developing a marketing strategy is difficult if you don’t have clear goals in mind. Being specific might help you get the most out of your Google Ads budget.
We at ChurchCandy help pastors grow their churches by managing their Google grant for churches. Our strategy session is an opportunity for you to learn more about the process and determine whether it is right for you and your ministry. Schedule a call with us today to learn how to grow your church at churchcandy.com/schedule