Many marketing advice is geared toward secular businesses, but Christian businesses have some unique challenges.
As a Christian business owner or marketer, it’s important to remember that your marketing efforts must differ from those of a secular business. Here are eight ways Christian marketing must be different:
1. It Must Be Honest
In a world filled with “fake news” and marketing schemes designed to mislead, it’s more important than ever for Christians to be honest in their marketing. Be upfront about your product or service, and don’t make false promises about what it can do.
2. It Must Be Compassionate
Compassion is another essential quality for Christian marketers. Remember that you are trying to reach people with the Good News, which means understanding and considering their needs and concerns. Don’t be pushy or forceful in your marketing; instead, show that you care about your audience and their well-being.
3. It Must Be Authentic
Your marketing should reflect the authentic faith that you have in Christ. It shouldn’t be “preachy,” but it should reflect your love for God and your desire to share His love with others.
Authenticity is key in any marketing campaign, but it is significant for Christian marketers. To connect with your target audience, you must be genuine in your message and your approach. Be transparent about your faith and values, and ensure that your marketing materials reflect these things.
4. It Must Be Humble
Humble doesn’t mean dull or unprofessional. Instead, it means having a healthy respect for your audience and not trying to sell them something they don’t need or want. Be proud of your faith and product, but don’t be arrogant. Listen to your customers and take their feedback to heart.
5. It Must Be Creative
Christian marketing is all about standing out from the crowd and getting noticed. Be creative in your approach, and don’t be afraid to think outside the box. Be bold in your message, and ensure your materials are visually appealing and memorable.
6. It Must Be Respectful
Treat others the way you want to be treated. That’s the Golden Rule, and it applies to marketing as well. Don’t use offensive language or images; don’t take advantage of people. Show respect for your customers and prospects, and they will respect you in return.
7. It Must Be Intentional about Your Audience
You must be intentional about who you are trying to reach with your marketing efforts. Are you trying to reach other Christians? Non-believers? You must be clear about our target audience and tailor our message accordingly.
8. It Must Tell a Story
People love stories. When you’re marketing your Christian business, be sure to tell your story. Share how your business came to be and what your mission is. Consumers will be more likely to connect with you and your business if they know your story.
As the world of marketing changes, so too must the way Christians approach marketing. While some core principles remain the same, there are some key ways in which Christian marketing must be different. If we keep these four things in mind, we can be effective in our marketing efforts.
Are you interested in exploring more about Christian Marketing? Check us out at ChurchCandy. We help pastors grow their churches through our digital marketing services. Our strategy session is an excellent opportunity for you to learn more about the process and see if this would be a good fit for your ministry. Get in touch with us today!