In the modern era, churches have struggled to keep up with the economic downturn. Paid attendance at churches has dwindled. They have struggled with keeping up with their own communities. Churches, like businesses in general, have become more and more focused on donations from outside sources.
There has been a simplification of the needs of the community and a focus on quantity over quality. Here are some ideas and examples to get you thinking about church marketing.
How to Market a Church
You can market a church in nearly any way. It all depends on how you choose to present yourself. The bigger the church, the more traditional marketing options you have. The smaller the church, the more innovative your marketing will have to be.
Some churches choose to try and compete with the big churches in their communities by offering extra programs and services. Others choose to go the opposite route and go with a more intimate setting. Some churches choose a combination of the two.
1) Use the Right Social Media Platform
First, find a good platform. All of the rest is irrelevant if your platform is buggy or full of glitches. Second, you need to have a clear idea of your business model.
The digital marketing platform needs to be able to support what you want to do. Consider the digital marketing platform for churches for example. Is it based on digital marketing technology? Is it marketing services for churches available online? If you are new to digital marketing, the first step is to learn how to set up the right platform. Digital marketing technology is usually the foundation.
2) Hold Events
Events are a great way to generate revenue for churches. You can do a myriad of different events, from food drives to concerts. If your church is having a big event, you might want to come up with a catchy name for it.
Come up with a catchy name so that your event sticks out in people’s minds. It is also important to make sure that you get your local community involved in your event. Make sure that you have a good marketing plan in place.
3) Use Print Materials
Make sure that you will have a print on the church. If you are advertising a church that is local to you, it is always smart to go with print. It shows visitors and visitors that you are local and not just looking to bleed them for cash.
Print is still an extremely powerful marketing tool. It is a reminder of your presence in the community. You want to make sure that you are consistent in your print advertising. Not only will consistency help build your brand, but it will also help you to reach more people.
4) Grow Your Community
You want to make sure that you are a part of a community of like-minded individuals. You should also make sure that you are involved in other online communities.
As you grow your community, you will also gain more people that fill your church. If you are looking to grow your community, you will want to think about your marketing strategy.
Marketing is no longer about getting the maximum number of people in a room. It is about getting the maximum number of people who are most receptive to your message.
Make church marketing easier with ChurchCandy. We are a Christian marketing company that will help you spread your message in this modern era. Get in touch with us today to learn how.