A church newsletter is a great way to keep your congregation informed about what is going on at your church. It can also be a great way to reach out to your community and let them know about your church and its activities.
Here are the key reasons why you should consider adding a newsletter to your church marketing strategy.
1. Email Is a More Personal and Private Communication Tool
Email is a great tool for creating a church newsletter. It’s more personal and private than other methods, such as bulletin boards or websites. Plus, it’s easy to use, and you can reach a large number of people with minimal effort. You can also use email to send attachments, such as documents or pictures, which can be a great way to share information with your congregation.
2. Email Is Used by More People
Email newsletters are a powerful tool for churches. They can help you keep in touch with your congregation, share important news and announcements, and even promote upcoming events.
Best of all, email is still one of the most widely used communications platforms, with over 3 billion users worldwide. That means there’s a good chance your church members are already using email on a daily basis.
3. Email Newsletters Are Cost-Effective
Sending out an email newsletter is much cheaper than printing and mailing a physical newsletter. You can often send out email newsletters for free if you have a small list of subscribers.
4. Email Newsletters Are Highly Targeted
With email newsletters, you can easily target specific groups of people within your church. For example, you can create a newsletter for parents of young children or seniors who are active in the church. This ensures that your members are receiving information that is relevant to them.
5. Email Newsletters Are Easy to Share
Email newsletters can be easily shared with others, which makes them a great way to promote your church to new people. If someone enjoys reading your newsletter, they may be more likely to visit your church or become a member.
6. Email Newsletters Are a Powerful Marketing Tool
An email newsletter is also an effective tool you can choose to market your church. You can use it to promote upcoming events, drive ticket sales, and increase attendance.
7. Email Newsletters Are Measurable
With email newsletters, you can track who opens your emails, what links they click on, and whether or not they take action. This valuable data can help you fine-tune your newsletter and make it even more effective.
8. Email Newsletters Are Environmentally Friendly
Email newsletters are environmentally friendly. There’s no paper or ink required, and they use less energy to produce and distribute than traditional print newsletters.
9. Email Newsletters Build Community
Email newsletters can help build a sense of community within your church. They’re a great way to keep your congregation connected and engaged and to foster a sense of belonging.
10. Email Newsletters Are Flexible
Email newsletters are highly flexible. You can send them as often or as little as you like, and you can easily change the content and format to suit your needs.
There are endless reasons to start using an email newsletter for your church. If you’re not already using one, we hope this list has inspired you to try it.
If you need help with digital marketing for churches, including starting a church newsletter, check out ChurchCandy today. Let us help you — whether you need to launch a new church or grow your current one. Schedule a call today to get started.