If your church’s Facebook page isn’t growing as quickly as you’d like, don’t worry. It takes time to build a following. However, if you’re not seeing any growth at all, there may be a problem.
There’s no question that it can be tough to figure out how to be successful on Facebook. But before you start looking for tips and strategies, it’s important to take note of these mistakes you could be making as shared by one of the trusted Christian marketing companies:
Inconsistent Posting Times
If you don’t post consistently, your Facebook page won’t grow. You’ll also frustrate your fans if they see a post from you every 10 minutes and then miss a day, or miss a post because you only post at 8 a.m. and 10 p.m.
Don’t post at random times and times you won’t be online. Instead, put together a schedule for yourself that works for you and your church. Try to post a couple of times a day, and when possible, at the same time.
There are also tools that you can use to schedule your posts so you can just prepare your posts ahead of time and have them posted automatically for you.
Very Few Posts Apart From Invites
This is a huge mistake. If people want to be invited to your events and services, they can sign up for events online or on your website. But if you only post about your events, you won’t engage with your fans, and you’ll end up losing them.
Instead, produce a variety of content. Post about your church’s mission, vision, and values. Post about your church’s history and what your church has accomplished. Post about your church’s future and plans for the coming year. Post about your church staff and what they’re doing, and don’t forget to post some silly stuff that shows your church has a sense of humor.
All of this content can help you build your church’s image and tell people who you and your church are. Your fans will grow to like you, and they’ll be eager to see what you post. They won’t see your page as a venue for marketing to them.
Failing to Interact on the Comments Page
Something you should do every time you post a new article is to read all the comments on your page and reply to any of them that require a response. People will be encouraged to see that someone from the church is interacting directly with them on Facebook.
You can also use Facebook’s “react” buttons to let people know you’ve enjoyed their comments or their posts. This can be another way to show your fans that you’re interacting with them.
Not Sharing Content From Others
While interacting with people on the comments pages can help you build your church’s image, don’t neglect the power of what you can accomplish by sharing other people’s content on your page.
When you share other people’s content on your page, you’re telling your fans what you’re reading and watching. You’re also giving your fans an opportunity to share your page with their friends.
Watch out though—you don’t want to overdo it or have a newsfeed full of stuff that isn’t relevant to your church. Choose articles that are linked to your church’s mission, values, and history, and then share some articles that your fans and friends might enjoy.
For example, if you’re a church that participates in a lot of mission trips, then share links to relevant articles. If you have a mission statement that makes it clear that your church is part of the historic Christian tradition, then share links about that tradition.
If you take note of these mistakes and ensure you don’t make them, you are already one step closer to growing your Facebook page. Of course, there are other things that you can do to ensure your church’s Facebook page reaches as many people as possible. One of them is to seek the help of a Christian marketing agency that knows exactly what your church needs to grow its presence online and inspire more people to become a part of it.
ChurchCandy is one of the most reliable Christian marketing companies that can help you grow your church with the use of Facebook ads. Get in touch with us so we can know you and determine how we can help you better!