Church events need creative and new promotion techniques to garner more participants and be successful. There is always value in having a wealth of different and innovative ideas at your disposal to make your church events more impactful and memorable; that is why we have listed a few tips and ideas below that may help you along the way.
1. Work Together
Make sure to get your congregation involved in sharing the church event. Ask your leadership team to post about it themselves, share the event on their work site if they work somewhere else, and participate and share their preparations for the event by tagging the church. This will help get more people interested and excited about the event!
2. Send Invite Cards
The best way to get people to come to your church event is by inviting them in person. Having the details of the event handy on an invite card is helpful, but what’s even more effective is letting people know that someone they know is inviting them. This personal touch will make your event seem more legitimate and worth attending.
Due to personal preferences, different generations use different social media platforms to find out about events. Younger generations are always on Facebook, but older generations may be on other platforms. Therefore, it is good to have a few different strategies.
3. Make the Most of Paid Ads
Advertising your upcoming event on the radio is a great way to reach a wide audience. Many Christian radio stations offer paid advertising opportunities, so be sure to check with your local station. Ads can be costly, depending on where and how often the event is promoted. However, if the event is large enough, it may be a worthwhile investment.
4. Utilize Social Media
Make a post on all your social media platforms about your event or registration page for your church. This will allow you to collect information from people who are interested in attending.
5. Consider Website Pop-Ups
You could add a pop-up to your homepage that would let visitors to your website know immediately about any upcoming church events. This would be a great way to ensure that everyone is aware of what is going on and when. It is also important to give users an easy way to close a pop-up or to have it automatically close after a set amount of time. This ensures that it isn’t intrusive and that users can quickly get rid of it if they want to.
6. Livestream the Event
There are plenty of benefits to going live, and there are tons of great places to get started. Live streaming on platforms like Youtube, Facebook, and Instagram is a great way to get the word out about your event and build excitement. Plus, it’s a great way to connect with your audience and get feedback in real-time. You can save this video and post it for your congregation to watch as well. This way, they can follow along and participate in the worship service even if they’re not physically present.
7. Make the Most of Digital Ads
When planning an event, it is vital to consider budgeting for Facebook, Twitter, and Google ads. These platforms allow for hyper-targeting, which can be very beneficial for events. Additionally, these platforms are becoming increasingly easier to use, making them a good option for events with limited budgets.
Conclusion
There are many things you can do to help promote your church events. First, make sure you have a good event website that is easy to navigate and provides all the necessary information. Secondly, use social media to your advantage, create event-specific hashtags, and post regular updates. Finally, don’t forget to reach out to your local community and let them know what you’re up to – hanging flyers and putting up posters is always effective. With a little effort, you’re sure to see an increase in attendance in no time!
If you are looking for a Christian marketing agency that will tend to your promotional strategies, look no further than our services here at ChurchCandy. We help pastors grow their church with Facebook ads and other efficient marketing strategies. Call us today and let us help you boost the number of participants in your next church event through our ads and ideas.