HomeHow to Use Social Media to Benefit Your MinistryChurch MarketingHow to Use Social Media to Benefit Your Ministry

How to Use Social Media to Benefit Your Ministry

Have you considered using social media to connect with your church congregation? It can be a great way to connect with people who are already part of your church community and potential new members and donors. In 2020, we’ve seen how important it is to be able to connect with people online since there are always unexpected circumstances that can make it difficult to meet in person. A social media ministry can help you overcome these challenges and stay connected with your community.

1. Use Recognition and Authority to Build a Brand

If you want your church or ministry to have a wider impact, you must focus on building brand recognition and authority.

This can be done through social media platforms, which will help you connect with more people. By sharing your message through these channels, you can reach a larger audience and potentially change more lives.

A style guide is a document that outlines the standards for the design and tone of your social media ministry. It should include elements like your brand colors, fonts, and voice. A style guide helps create a consistent look and feel for your ministry that everyone can reference.

2. Encourage Donors and Supporters

As a church or ministry supporter, it is important to know that your donations are making an impact. While social media groups should be focused on building a community, there are ways to encourage donors without a direct ask.

The Bible contains stories of people whose experiences with God have transformed. Sharing these stories on your church or ministry’s Facebook group page can help others see how God has worked in someone’s life and how He can work in theirs.

Before our donors provided their support, the person or group was struggling. Their support reminds the person or group of their impact and how it has helped change their lives. The support will continue to help meet future goals.

3. Reach Those Who Cannot Attend the Service

There are several reasons why people might not be able to attend church services during the week physically. Things like distance or physical ailments can get in the way. However, a social media ministry can help people stay connected and remain part of the community.

This type of ministry is ideal for those who are elderly or have difficulty getting to a Sunday morning service. An online community or study allows them to fellowship virtually.

A private Facebook group is a great way to study the Bible with others. You can post a weekly video with an overview of the material and lesson. Questions can be posted throughout the week to keep the discussion going.

4. Reach the Younger Generation

The internet has become a staple in millennials’ lives, and a new report shows that nearly all of them are online. One hundred percent of millennials surveyed said they use the internet, and 19 percent said they are smartphone-only users, meaning they don’t have broadband internet at home.

Make sure your business has an online presence on social media platforms. We recommend starting with one platform, Facebook, and building up your presence there before moving on to others such as Instagram or Snapchat.

Facebook can be a great tool for ministry, but it’s not a replacement for good old-fashioned hard work. You still need to put in the effort to create quality content, engage with your audience, and grow your following.


There are many ways that social media can benefit your ministry. Social media allows you to connect with more people, share your message more easily, and build relationships with others in your community. When used correctly, social media can be a powerful tool for ministry.

At ChurchCandy, we help pastors grow their churches with Facebook ads. Before we start helping you get new visitors to your church, we want to get to know you and let you get to know us. Our strategy session is an opportunity for you to learn more about this process and figure out if this would be a good fit for you and your ministry. If you’re thinking about exploring advertising for churches, our podcast is the best way to begin with! Listen to it now!

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