As a church, one of the best ways to reach potential new members is by advertising your church on Google. Are you looking for ways to promote your church on Google effectively? If so, you’re in the right place!
In this article, we’ll share some top tips on advertising for churches to help you get started.
1. Create a Google My Business Listing
Google My Business is a free tool that allows businesses and organizations to manage their online presence across Google, including Search and Maps.
To create a listing, go to the Google My Business website and click on the “Start now” button. You’ll then need to provide basic information about your church, such as your name, address, and website. Once you’ve done this, your listing will be live, and potential members will be able to find you when they search for churches in your area.
By creating and verifying your business listing, you can control what information potential customers see when they find your business on Google. You can also use Google My Business to post updates about your church, such as service times, upcoming events, and more.
2. Choose Google Adwords
Google AdWords is a powerful tool that can help you reach a new audience for your church. Creating a campaign and targeting specific keywords can get people searching for information about your church. Additionally, AdWords can help you target particular locations so that people see your ads in your area.
Creating a campaign is simple and only requires a few minutes. You’ll need to create a list of keywords you want to target and create your ad. You can use the AdWords interface to track the performance of your campaign and make changes as needed.
3. Research the Right Keywords
When advertising your church on Google, choosing the right keywords is essential. The right keywords will help you reach your target audience and get your church’s name. Here are a few tips for choosing the right keywords for your church:
- Know your target audience — Before choosing the right keywords, you need to know who your target audience is. What are their interests? What are their needs? Knowing your target audience will help you narrow down your keyword options and choose keywords that are most likely to reach them.
- Do your research — Once you know your target audience, it’s time to research. There are a few different ways to research keywords, but one of the easiest is to use Google’s Keyword Planner tool. This tool will help you find keywords relevant to your church and with a high search volume.
- Be specific — It’s also important to be specific when choosing keywords. If you’re too general, you’ll attract many people who aren’t interested in your church. But if you’re too specific, you might not attract anyone. Try to find a balance between being straightforward and being relevant.
- Test your keywords — Once you’ve chosen your keywords, it’s essential to test them to see if they’re working. You can do this by setting up a Google AdWords campaign and tracking your results. This will help you see how many people are clicking on your ads and whether or not they’re converting into leads or customers.
There are many practical tips for advertising your church on Google. However, the most important move is to create a church website that potential members can easily find. By establishing your website and following our tips, you will be able to reach more people and attract more members to your church.
If you need help with church advertising, contact us at ChurchCandy today. We can help you navigate social media, create images and video content, and handle advertising on Google. Schedule a discovery call today to learn more.